Hi, I’m Marisol.
I make brands feel like themselves.
I’m an Art Director and Senior Brand Designer with a passion for creating thoughtful, engaging work across brand, digital, campaigns, and packaging.
With 10+ years of experience, I’ve worked with beauty, wellness, lifestyle, retail, and consumer brands, bringing ideas to life across a wide range of creative touchpoints. I’m interested in the space between the big idea and the tiny details that make it work.
I’m a collaborative, hands-on designer who enjoys working across disciplines, from developing creative concepts and visual systems to directing campaigns and bringing digital experiences to life.
Let’s make something wonderful!
2005 - 2010
California College of the Arts (CCA)
Bachelor of Fine Arts (BFA), Illustration · 2009
My education at CCA shaped the way I approach design today: concept first, tools second. Studying illustration, design theory, printmaking, drawing, and painting alongside digital design gave me a multidisciplinary foundation and a strong appreciation for both the idea and the craft behind the work.
EXTRA CREDIT -
University of Southern California (USC) · Ryman Arts, 2002-2005
California Institute of the Arts (CalArts) · CSSSA, InnerSpark, 2004
California Institute of the Arts (CalArts) · Fiat Lux Photography Program, 2005
Professional Practice
My experience spans brand, digital, campaigns, packaging, and retail, working with beauty, wellness, lifestyle, and consumer brands. I bring a hands-on approach to every stage of the process, from shaping the initial concept and visual direction to refining the details and bringing the work to life across channels.
MARISOL RIVERA CREATIVE
August 2020 - Present
Independent Art Director + Designer
Independent creative practice working across brand, digital, campaigns, web, email, paid media, and print for clients including EO Products, IPSY, The Clean Living Collection, The Honest Company, Sentral, Daydream Apartments, Five & Dime Supper Club, Quaintise, and Hoskinson Hospital.
BODILY
July 2026 - September 2026
Creative Lead, Contract
Provided strategic creative consultancy for a women’s health company focused on pregnancy, postpartum, and breastfeeding, bringing brand strategy and marketing initiatives to life across consumer touchpoints.
THE PROGRAM
November 2025 - April 2026
Designer, Fender Guitars
Translated Fender’s marketing strategy and brand guidelines into compelling digital experiences across CRM and brand marketing, maintaining creative excellence and brand consistency within a fast-paced agency environment.
TATCHA
February 2021 - December 2024
Senior Digital Designer, 360 Campaigns
Led integrated creative for international product launches and 360 DTC campaigns, translating Tatcha’s global brand strategy into compelling, cohesive experiences across markets and consumer touchpoints. Emphasizing customer engagement, retention and acquisition; specifically targeting customers on Tatcha.com, Sephora, Ulta, and SpaceNK.
RODAN + FIELDS
February 2017 - August 2020
Senior Brand Designer
Led integrated creative across social campaigns, product promotions, educational content, and event experiences for the sales organization of a global skincare company. Led presentations for both large convention events and smaller educational activations, created social media assets, educational materials, and other resources to support the company during its operation as a multi-level marketing (MLM) company.
NEXGEN PACKAGING, NOW PART OF TRIMCO GROUP
October 2011 - February 2017
Senior Packaging/Interactive Designer
Developed multidisciplinary brand experiences across retail, packaging, digital, and video for a global packaging and retail solutions company serving leading consumer brands, partnering closely with founders and senior leadership. Worked closely with teams overseas to produce client samples for production approval and maintained quality standards when going to bulk production.