Designer, Fender Guitars
Creative lead focused on ensuring that design aligns with marketing strategies while creating digital assets for the Fender account. I design visuals for marketing campaigns and CRM initiatives using Figma, which helps me create user-friendly and appealing designs that enhance brand engagement. Additionally, I contribute to the growth of The Program by delivering high-quality design solutions in a fast-paced environment.

Senior Digital Designer, 360 International Campaigns
Lead designer for in-house creative development of international 360 campaigns with emphasis on product launches, brand identity, and digital marketing across all brand touch points; strategy and implementation.

Senior Digital Designer, DTC (Direct-to-Client) Campaigns
Lead designer for in-house creative development for direct-to-client campaigns and promotions with emphasis on customer engagement, retention, and acquisition; specifically targeting customers on Tatcha.com.

Senior Designer + Art Director
Clients: EO Products, Ipsy, The Clean Living Collection, The Honest Company, MoxieLash, Sentral, Daydream Apartments, Five & Dime Supper Club, Quaintise, Hoskinson Hospital, etc.

Delivered freelance design and web development solutions across digital, email, paid media, and print, with an emphasis on clear communication and user-centered visual design. Translated brand and marketing objectives into intuitive, engaging assets and functional web experiences that improved usability, hierarchy, and message clarity across platforms.

Senior Graphic Designer
Creative lead for in-house development of field and brand campaigns. Including the launch of impactful 360 campaigns and new product offerings, as well as creating compelling educational materials, engaging social media content, strategic emails, dynamic digital assets, as well as presentations and marketing collateral for large-scale convention events.

Lead Graphic Designer
Served as the lead designer for the Field team, working directly under the Senior Art Director. My responsibilities included designing presentations for both large convention events and smaller educational venues. Additionally, I created social media assets, educational materials, and any resources that supported the company during its operation as a multi-level marketing (MLM) company.

Interactive/Senior Designer
Led internal multidisciplinary design initiatives spanning digital, video, retail, and packaging, partnering closely with founders and leadership in a B2B environment to elevate brand and in-store experiences for global retail clients. Focused on translating research and strategy into cohesive, high-impact visual solutions across print and digital.

Senior Graphic Designer
Lead designer for the Levi’s Strauss and Dockers accounts, overseeing product development and managing multiple secondary client portfolios, while conducting in-depth audience analysis, field trend studies, and competitive research to inform concept development and optimize the visual impact of retail packaging design.

Graphic Designer
Served as lead designer for the Levi’s Strauss and Dockers accounts, overseeing product development and acting as account lead for multiple secondary client portfolios.

Museum Apprentice, Education Department
Played a key role in developing weekly family events themed around the museum’s exhibitions while learning about curatorial practices. Contributed to the design, planning, and promotion of the annual teen event at the Geffen Contemporary in Downtown Los Angeles, marketed in 2004 as Synergy: An Exploration of Synesthesia.