Rodan + Fields, Evergreen Educational Materials
Consultant Product Guides
Role
Lead Designer
Creative Director
Machiko Harashima
Launch
2017 - 2020
Objective
Consultant Learning
Overview
With each new product launch, Rodan + Fields promotes learning and development among its Consultant base to ensure that every Consultant is equipped with the tools and insights necessary to sell the product effectively. These product guides provide a solid foundation of educational material and training resources.
II.
Strategy
I created the following training guides to assist Consultants in learning about and selling products that are seasonally relevant or align with recent product launches. These guides were carefully designed with a focus on product spotlights, testimonials, sections for activities and note-taking, examples of sample language, and tips to enhance engagement.
Get Your Skin Rolling
A learning guide for the REDEFINE AMP MD System.
“Enter the AMP MD System — the best-spent minute in skincare. In just one minute a night, you can roll past wrinkles and fast-forward your visible skin-firming results. It’s the perfect way to support the skin renewal process by removing dead skin cells, staving off the visible signs of aging and maintaining healthy, younger-looking skin.”
Watch Your Business Bloom
A Spring Product Sales Guide.
“This season, the power of skincare is in full effect. Put a spring in your business by orviding PC's with a Regimen refresh and new customers with a Regimen intro and add-ons that help their skin blossom.”
Sleigh Dry Skin This Winter
A Winter Product Sales Guide.
“This winter season brings colder temperature and drier air— and that means different skincare needs for your Customers. This Winter Skin Guide makes it easy to recommend what's right for your customers' specific skin concerns.”
Launch Training Guide
R+F Active Hydration Serum.
“Active Hydration Serum is a lightweight super-serum that has been clinically tested to boost R+F Regimen performance by adding additional benefits. It is oil-free, non-comedogenic (won’t clog pores) and has been clinically tested for all skin types.”
