360 Campaign, Tatcha
The Clarifying Collection
Role
Lead Designer
Creative Director
Norito Enomoto
Launch
2024
Objective
International Product Launch + Reinvigoration Campaign
Overview
One of Tatcha's most beloved collection is the Clarifying Ritual, in 2023 a product line extension was launched through The Matcha Cleanse. This campaign seeked to reinvigorate interest in The Claifying Ritual (green family) by promoting it in strategically designed bundles and placements throughout our international channels.
II.
Strategy
Leverage the initial launch campaign for The Matcha Cleanse to push a bundle deal with The Water Cream in order to increase engagement and exposure to the Ritual extension.
Creative Elements
Typography & Photography
Primary brand typography and photography a sampling used for The Clarifying Collection.
Campaign Creative
Site Assets
Homepage assets for the Tatcha.com website including main homepage marquees, secondary marquees, marketing slots, category banners and product page imagery.
Secondary Marquees
Marketing Slots
Category Promo Banners
Product Page Imagery
Static Social Media
Campaign Assets for Both Acquisition & Retention
Programmatic Banners
Digital banners designed for Sephora to be displayed throughout paid placements.
Email Marketing
Multiple phase email campaign that highlights The Clarifying Collection and limited edition items such as the gratitude sized Water Cream.
Printed Insert Cards for Post-Purchase
Insert Card for customers that purchased the Pure Pore Trial Kit.
