Tatcha, 360 International Campaign
The Clarifying Collection
Role
Lead Designer
Creative Director
Norito Enomoto
Launch
Summer 2024
Objective
International Product Launch + Reinvigoration Campaign
Overview
One of Tatcha's most beloved collections is the Clarifying Ritual. In 2023, a product line extension was launched with The Matcha Cleanse. This campaign sought to reinvigorate interest in the Clarifying Ritual (the green family) by promoting it through strategically designed bundles and placements across our international channels.
II.
Strategy
Utilize the initial launch campaign for The Matcha Cleanse to promote a bundle deal with The Water Cream, enhancing engagement and visibility for the Ritual extension.
Creative Elements
— Photography Sampling —
Site Assets
Site assets for the Tatcha website include main homepage marquees, secondary marquees, marketing slots, category banners, and product page images.
— Homepage Marquees —
— Secondary Marquees —
— Marketing Slots —
— Category Promo Banners —
— Product Page Imagery —
Social Media
A selection of campaign materials focused on acquisition and retention.
— Social Media Channel Covers + Assets —
Paid Media
Digital banners created for Tatcha, intended for display in various paid advertising placements.
— Programmatic Banners —
Email Marketing
Multiple phase email campaign that highlights The Clarifying Collection and limited edition items such as the gratitude sized Water Cream.
Printed Insert Cards for Post-Purchase
Insert Card for customers that purchased the Pure Pore Trial Kit.
