I created print, presentation, and digital assets for residential home-sharing campaigns, ensuring compliance with COVID-19 safety guidelines, while supporting the brand transition from Daydream Apartments to Sentral.
At Daydream Apartments, I led the design of marketing and digital assets during the transition to Sentral, ensuring a cohesive and modernized brand identity. This included updating print and digital materials, signage, and templates to support both current campaigns and future growth.
By strategically designing digital and print assets, updating signage and wayfinding, and developing templates for ongoing campaigns, I ensured all materials aligned with the evolving brand vision. This balance of creating new assets while adapting existing ones supported a cohesive brand evolution that advanced both short-term marketing goals and long-term growth objectives.
