Rodan + Fields, Event + Experiental Campaign
Breakthrough Bootcamp
Role
Lead Designer
Art Director
Shane Scott
Launch
Summer 2018
Objective
Develop Session Deck
Overview
Rodan + Fields consistently educates its Consultants about the latest product innovations. The Breakthrough Bootcamp Tour focused on the importance of understanding acne, highlighting the differences between teen and adult skin concerns. This tour supported the recent reformulation of the Unblemish Regimen and the launch of the Spotless Regimen.
Reference Campaign Videos
— Spotless Regimen —
Discover our exciting two-step skincare routine designed for teens and young adults! It effectively tackles acne and blemishes while thoroughly cleansing pores and managing oil and shine. Enjoy your glow!
— Unblemish Regimen —
Discover a gentle and effective skincare routine that beautifully addresses both acne and aging! Clear breakouts while rejuvenating your skin’s firmness and tone for a radiant, youthful glow.
II.
Objective
Design and test a presentation deck that functions smoothly on both Mac and PC platforms. As this deck will be used during a tour across the US and Australia as part of R+F's education campaign. The goal is to reignite excitement for the Unblemish Regimen, which is part of the older product line, as well as to educate consultants about the newly introduced Spotless Regimen, aimed at teens and young adults.
Creative Elements
— Campaign Color Palette & Logos —
— Powerpoint Template —
The template was designed to be flexible and align with event branding and style, allowing me to adopt a more evergreen approach.
— Final Session Deck —
This is a sampling of the final session deck that toured throughout the US and Australia.
— Session Worksheet —
This worksheet is intended to complement the activity section of the bootcamp.
III.
Why It Matters
R+F Consultants are essential to the company's success. Continuous learning and training are crucial for their motivation and development. These experiences also promote a sense of community among the Consultant teams.
