360 Campaign, Tatcha
Moisturizer Refills
Role
Lead Designer
Creative Director
Norito Enomoto
Launch
2024
Objective
International Product Launch + Reinvigoration Campaign
Overview
The Moisturizer Refill Campaign was focused around the recyclable re-packaging of both The Dewy Skin Cream and The Water Cream. It was supported by additional assets that were created to support both product lines like The Match Cleanse, The Clarifying Clay Mask, and The Rice Wash.
II.
Strategy
By leveraging previous assets and updating the creative to highlight the recyclability of the new packaging my goal was to bring in a fresh breadth to this already popular product line.
Creative Elements
Typography & Photography
Primary brand typography and photography a sampling used for The Indigo Collection.
Campaign Creative
Site Assets
Homepage assets for the Tatcha.com website including main homepage marquees, secondary marquees, marketing slots, category banners and product page imagery.
Secondary Marquees
Category Promo Banners
Product Page Imagery
Static Social Media
Campaign Assets for Both Acquisition & Retention
Programmatic Banners
Digital banners designed for Sephora to be displayed throughout paid placements.
Email Marketing
Multiple phase email marketing campaign that begins with the teasing of the product launch and ends with customer reviews.
Educational Press Release
Educational assets for Sephora employees to understand the product when talking to potential customers.
