Tatcha, 360 International Campaign
The Ultimate Moisture Matchup
Role
Lead Designer
Creative Director
Norito Enomoto
Launch
Spring 2024
Objective
International Product Launch + Reinvigoration Campaign
Overview
The Moisturizer Refill Campaign focused on the recyclable re-packaging of both The Dewy Skin Cream and The Water Cream. The campaign was further supported by additional materials created for this product line, including The Match Cleanse, The Clarifying Clay Mask, and The Rice Wash.
II.
Strategy
By leveraging existing assets and updating the creative to emphasize the recyclability of the new packaging, my goal was to bring a fresh perspective to this already popular product line.
Creative Elements
— Photography Sampling —
Site Assets
Site assets for the Tatcha website include main homepage marquees, secondary marquees, marketing slots, category banners, and product page images.
— Homepage Marquees —
— Secondary Marquees —
— Category Promo Banners —
— Product Page Imagery —
Social Media
A selection of campaign materials focused on acquisition and retention.
— Static Social Media Assets —
Paid Media
Digital banners created for Tatcha and Sephora, intended for display in various paid advertising placements.
— Programmatic Banners —
Email Marketing
Multiple phase email marketing campaign that begins with the teasing of the product launch and ends with customer reviews.
Educational Press Release
Educational assets for Sephora employees to understand the product when talking to potential customers.
— Post-purchase Insert Cards —
