Meet Your New Plus One

Role

Lead Designer

Creative Director

Machiko Harashima

Launch

2020

Objective

International Product Launch

I. Overview

Rodan + Fields launched a new product line featuring regimen-specific facial masks. The concept behind this campaign is that these masks serve as "the skincare partner of your dreams." The campaign utilizes playful product applications and visually striking product images to convey the benefits of the masks. Additionally, the idea of "Plus One" encourages Consultants to recruit new members by inviting them to add a "Plus One" to their teams.

Campaign Theme + Video

Sometimes we all need a little extra to help us look and feel our best. Introducing our Face Masks, the perfect plus one to your Regimen. Formulated with powerful ingredients and proprietary technology, they target every skin concern including lines + wrinkles, acne + breakouts, uneven skin tone + dullness and sensitivity + visible redness. Partner any mask with your favorite Regimen and boost your confidence in mere minutes with immediate improvements you can see + even more benefits over time.
Ready to meet your Mask?

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II. Strategy

When creating internal materials for R+F's virtual platform and public-facing channels, it was crucial to consider the needs and motivations of R+F Consultants. We assigned specific goals to each team member to guide their efforts. During our weekly open critiques, we discussed our progress and explored ways to visually unify the campaign through a comprehensive 360-degree approach.

Creative Elements

Here is a selection of the primary photography, and lockups I created for this campaign.

— Photography Sampling —

Site Assets

Site assets for the Rodan + Fields website include main homepage marquees, secondary marquees, marketing slots, category banners, and product page images.