360 Campaign, Rodan + Fields
Meet Your New Plus One
Role
Lead Designer
Creative Director
Machiko Harashima
Launch
2020
Objective
International Product Launch
Overview
Rodan + Fields launched a product extension by introducing Regimen specific facial masks. The concept behind the campaign was based on masks being "the skincare partner of your dreams". The campaign uses playful product applications and graphic product shots to tell the benefit stories. The idea of "Plus One" also works as an enrollment driver by encouraging Consultants to add a "Plus One" to their teams.
Campaign Theme + Video
Sometimes we all need a little extra to help us look and feel our best. Introducing our Face Masks, the perfect plus one to your Regimen. Formulated with powerful ingredients and proprietary technology, they target every skin concern including lines + wrinkles, acne + breakouts, uneven skin tone + dullness and sensitivity + visible redness. Partner any mask with your favorite Regimen and boost your confidence in mere minutes with immediate improvements you can see + even more benefits over time.
Ready to meet your Mask?
II.
Strategy
Consider the needs and motivations of R+F Consultants when designing internal collateral for R+F's Virtual platform and public facing channels by assigning each team member specific goals. Through open weekly critique, discuss progress and establish ways in which the campaign can visually come together through a holistic 360 approach.
Creative Elements
Typography & Photography
Primary brand typography and photography a sampling used for The Mask Campaign.
Campaign Creative
Site Assets
Homepage assets for the Rodanandfields.com website including main homepage marquees, secondary marquees, marketing slots, category banners, and product page imagery.
Category Promo Banners
Regimen Focused Marketing Slots
Social Media Assets
Channel Covers
Site updates for Facebook, Twitter, and YouTube channels.
Facebook Cover
Twitter Cover
YouTube Cover
Promo Focused
Social Focused
Promo Focused
Promo Focused
Launch Focused
Consultant Focused
Testimonial
Testimonial
Testimonial
Testimonial
Consultant Focused
Launch Focused
Launch Focused
Launch Focused
Educational Guide
Screen Savers
Emails, PR, + Educational Guides
How to Host a Mask Party Email
Product Launch Email
Educational Video Compliance Flyer
PR, Influencer Cards
Educational Product Guide
