Rodan + Fields hosts an annual convention where Consultants can experience new product innovations, gain inspiration from industry experts, and receive valuable insights from world-class speakers. This event allows Consultants to bond, communicate, and connect with fellow entrepreneurs from around the globe while honing their skills. The goal is to provide a learning experience that demonstrates how to elevate their R+F businesses through informative business-building breakout sessions.
The theme for Convention 2019, "Turn it Up!," was inspired by the music culture of Nashville. By utilizing the Nashville Music City Center's convention space, we were able to highlight the city's musical roots in both the event itself and its marketing materials.
Develop 67 presentation decks on various business topics, collaborate with speakers to create content and visual elements, design digital screens, and prepare all supplemental materials to support the event while enhancing the brand's integrity.
Here is a selection of the primary brand typography, photography, and lockups I created for this campaign.
The template was designed to be flexible and align with event branding and style, allowing our team to adopt a more evergreen approach.
Sample Breakout Session with Vicki Chan, Kerri Stone, Rachel Goodman, and Whitney Ward.
The Expo space offers attendees the chance to interact with new products, engage in exciting activations, and experience brief learning moments in a relaxed atmosphere. Digital signage is displayed in each activation area throughout the space and serves multiple purposes: wayfinding, providing agendas and schedules, delivering information, and creating enjoyable setups for demonstrations and activities.
R+F Consultants are the driving force behind the company's success. Learning experiences and training are essential for their motivation and development. In a post-mortem survey, Breakout sessions received the second-highest rating at the Convention, just behind the product launch, of course.
