Portfolio
Fender Guitars,
the one, for all.
Translating brand heritage into modern, performance-driven storytelling. Through strategic CRM, digital launches, and high-impact creative, building scalable design systems that unify touchpoints, strengthen the consumer journey, and drive measurable business growth.
Tatcha, harmony from skin to soul.
Crafting a compelling brand narrative through International 360 campaigns, Direct-to-Client strategies, and impactful social media initiatives, while implementing an engaging design system to achieve business objectives.
Rodan + Fields, life-changing skincare.
Developing an engaging brand narrative through campaigns, events, and educational materials while implementing a cohesive design system.
Ipsy, infused with Stardust hues.
Developing an experimental eyeshadow palette concept for a collaboration through Ipsy's monthly subscription service, combining beauty packaging, and AI-generated lifestyle imagery and video to communicate the brand concept and elevate the customer experience.
Five & Dime, a culinary gathering.
Cultivating trust with prospective dinner guests by sharing engaging stories and showcasing the brand vision.
Nexgen Packaging, redefining apparel.
Directing web and app development, video content, trade show materials, field trend studies, and packaging designs.
The Clean Living Collection, naturally.
Designing a distinctive skincare brand through holistic product storytelling, elevated visual identity, and thoughtful packaging systems, while integrating sustainable materials and modern aesthetics to enhance consumer connection and achieve market impact.
Daydream Apts, Sentral branding.
Implementing a brand ecosystem to engage the community by updating the aesthetic and creating new design systems during the Covid-19 pandemic.