Marisol Rivera
Art Direction + Visual Design
0  /  100
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2026 Design Work —

Creative Portfolio

Case Study in Brand + Integrated Campaigns

Bodily, here for every change and transition.

Developing integrated creative across digital, social, email, paid media, and e-commerce, while building a scalable visual system that brings Bodily’s wellness-focused brand to life across channels.

Bodily
Case Study in CRM + Digital Campaigns

Fender Guitars,
the one, for all.

Translating Fender’s brand into high-performing CRM and digital campaigns across email, SMS, and push. Working with scalable creative systems and targeted content designed to engage customers, drive conversion, and support retention.

Fender
Case Study in 360 + DTC Campaigns

Tatcha, harmony from skin to soul.

Leading creative for international 360 and DTC campaigns, translating Tatcha’s brand strategy into cohesive experiences across digital, social, email, retail, and global markets.

Tatcha
Case Study in Integrated Campaigns

Rodan + Fields, life-changing skincare.

Leading integrated creative across 360 campaigns, product launches, social, digital, education, and large-scale events, building cohesive brand experiences across the customer and consultant journey.

Rodan+Fields
Case Study in Brand Identity + Packaging

Ipsy, infused with Stardust hues.

Developing a limited-edition Ipsy × David Bowie eyeshadow collection concept, extending the visual identity across packaging, AI-generated imagery, video, and social to create a cohesive brand experience.

Ipsy
Case Study in Brand Identity + Web

Five & Dime, a culinary gathering.

Building a distinctive brand and digital experience for an invite-only supper club, spanning identity, print, photography, packaging, and an interactive website designed around discovery and surprise.

Five&Dime
Case Study in Packaging + Digital

Nexgen Packaging, redefining apparel.

Designing brand and packaging experiences across retail, digital, and physical environments for a global packaging company, spanning product packaging, web, apps, video, and experiential events.

NexgenPkg
Case Study in Brand Identity + Packaging

The Clean Living Collection, naturally.

Creating a clean, approachable skincare brand through a cohesive identity and packaging system, balancing minimalist design with warmth, clarity, and product-level distinction.

CleanLiving
Case Study in Brand Systems + Rebrand

Daydream Apts, Sentral branding.

Supporting the transition from Daydream Apartments to Sentral through a flexible brand and design system spanning digital, print, signage, wayfinding, and marketing materials.

Daydream