Role
Five & Dime Supper Club
Client
Amanda Yee
Launch
2016
Objective
Develop Brand Identity & Website
Brand Design + Development
Five & Dime Supper Club
I.
Overview
Amanda Yee is an Oakland based chef, her vision was to host themed dinner events at undisclosed location. Only once a guest purchases a seat at the event do they get access to location. Amanda, along with her sous chef and staff, would organize a night that includes a 5-course meal; along with featured artists and live music. The event is an all inclusive night of culture, conversation, art, and good music.
II.
Objective
Develop the Five & Dime brand to inspire confidence in potential guests. Design and develop logos, brand standards, print collateral and a website that Amanda can use to schedule events and book guest's dinner reservations as well as personal cooking lessons.
Creative Elements
Typography, Color Palette, Logos & Iconography
Primary brand elements developed to bring to life the Five & Dime brand.
Food Photography & Patterns
Website
Design & Development
One page layout design with expandable menu for responsive breakdown and mobile support. The landing page is equipped to land randomly on one of four images in order to give the visitor a unique experience everytime. Once loaded the image slowly moves from left to right.
III.
Why It Matters
Amanda was able to successfully gain support for her Supper Club because the creative validated the experience as a professional event. After the success of Five & Dime, she was able to pursue her career in the local Oakland eatery scene and then overseas in Copenhagen, Denmark - where she now lives and works.
