I successfully took on the role of art director and designer for a unique secret supper club. I developed striking logos, impactful icons, dynamic typography, compelling event materials, and a vibrant website that truly brought their brand to life.
Amanda Yee is an Oakland-based chef whose vision was to create immersive, themed dinner events hosted at undisclosed locations. Guests receive the event details only after purchasing a seat, adding an element of exclusivity and surprise. Together with her sous chef and team, Amanda curates an evening featuring a five-course meal, live music, and showcased artists. Each event offers an all-inclusive experience celebrating culture, conversation, art, and exceptional food.
Develop the Five & Dime brand to inspire confidence and connection with potential guests. Design and implement the logo, brand standards, print collateral, and website that enables Amanda to schedule events, manage dinner reservations, and offer personal cooking lessons.
This layout features a single-page design with an expandable menu, ensuring responsiveness for different screen sizes and mobile support. The landing page is designed to randomly select one of four images each time a visitor arrives, providing a unique experience with every visit. Once the page is loaded, the selected image gradually moves from left to right.
Amanda successfully garnered support for her Supper Club because the creative aspect validated it as a professional event. Following the success of Five & Dime, she pursued her career in the local Oakland dining scene before moving overseas to Copenhagen, Denmark, where she now lives and works.
