Nexgen Packaging, Part of Trimco Group
Sears, FitStudio, packaging redesign.
Role
Senior Packaging Designer
Client
Sears
Launch
Summer 2015
Objective
Brand Packaging Redesign
Overview
The Sears FitStudio packaging redesign reintroduced the brand’s activewear line with a fresh, modern energy rooted in performance and accessibility. The new design system balanced functionality with style—clean lines, dynamic color blocking, and bold typography created a sense of movement and confidence.
II.
Strategy
The redesign of Sears FitStudio labels and tags was driven by a strategy to unify brand identity, enhance shelf impact, and improve customer experience. By simplifying typography, streamlining information hierarchy, and introducing a bold, modern color palette, the new labels communicate product benefits clearly and instantly.
Creative Elements
— Colors & Logos —
Packaging Designs
Final Print Samples
