An evergreen branding initiative focused on maintaining visual and messaging consistency across all MoxieLash assets. I helped audit existing materials, refine brand guidelines, and establish a streamlined system to ensure that every new campaign—whether digital, social, or packaging—aligned with the brand’s voice and aesthetic. The goal was to build a cohesive, scalable foundation for future creative work and strengthen overall brand recognition.
This initiative aimed to make sure MoxieLash’s brand guidelines weren’t just followed—they shined through in every evergreen placement. I partnered with creative, marketing, and product teams to align visuals and messaging, creating a unified brand experience across digital, social, and on-site channels. The result was a stronger, more cohesive visual presence that built trust and recognition over time.
This initiative was about bringing strategy and creativity together—making sure MoxieLash’s brand identity felt intentional and consistent everywhere it lived. I led a deep dive into evergreen assets, uncovering where the brand could show up stronger and more cohesively.
A selection of campaign materials focused on acquisition and retention.
