Tatcha, 360 International Campaign
The SPF Duo
Role
Lead Designer
Creative Director
Norito Enomoto
Launch
2024 Spring
Objective
International Product Launch + Reinvigoration Campaign
Overview
In 2024 Tatcha launched SPF Duos, a make-up and SPF combination promotion that extended the product line from skincare into the world of beauty. Leveraging the company's already popular SPF product the duo combination creates a base and enhancer ritual, which makes both products indispensible to current clients.
II.
Strategy
This campaign was built based on the previous years version. Using the learnings from marketing the idea was to launch a campaign that would help with both retention and acquisition by leveraging the new packaging for the new sunscreen and pairing it with the new lip tint products.
Creative Elements
— Photography Sampling —
Site Assets
Site assets for the Tatcha website include main homepage marquees, secondary marquees, marketing slots, category banners, and product page images.
— Homepage Marquees —
— Secondary Marquees —
— Marketing Slots —
— Category Promo Banners —
— Product Page Imagery —
Social Media
A selection of campaign materials focused on acquisition and retention.
— Static Social Media Assets —
Paid Media
Digital banners created for Tatcha and Sephora, intended for display in various paid advertising placements.
— Programmatic Banners —
Email Marketing
Multi-phase email campaign highlighting the SPF Collection.
Educational Guides, Invites, & Influencer Giveaway Boxes
Educational materials for Sephora employees, including press release assets like pamphlets, flyers and giveaway boxes.
— Educational Pamphlets —
— Press Release Informational Flyers —
— Post-Purchase Insert Card —
— Influencer Gift Box —
