360 Campaign, Tatcha
SPF Duos
Role
Lead Designer
Creative Director
Norito Enomoto
Launch
2024
Objective
International Product Launch + Reinvigoration Campaign
Overview
In 2024 Tatcha launched SPF Duos, a make-up and SPF combination promotion that extended the product line from skincare into the world of beauty. Leveraging the company's already popular SPF product the duo combination creates a base and enhancer ritual, which makes both products indispensible to current clients.
II.
Strategy
This campaign was built based on the previous years version. Using the learnings from marketing the idea was to launch a campaign that would help with both retention and acquisition by leveraging the new packaging for the new sunscreen and pairing it with the new lip tint products.
Creative Elements
Typography & Photography
Primary brand typography and photography a sampling used for the SPF Duos campaign.
Campaign Creative
Site Assets
Homepage assets for the Tatcha.com website including main homepage marquees, secondary marquees, marketing slots, category banners and product page imagery.
Secondary Marquees
Marketing Slots
Category Promo Banners
Product Page Imagery
Static Social Media
Campaign Assets for Both Acquisition & Retention
Programmatic Banners
Digital banners designed for Sephora to be displayed throughout paid placements.
Email Marketing
Multiple phase email campaign that highlights the SPF properties of both the SPF Sunscreen and the newly added Lip Tints.
Educational Guides, Invites, & Influencer Giveaway Boxes
Educational guides for Sephora employees and press release assets such as influencer lunch invites and giveaway boxes.
Press Release Informational Flyers
Post-Purchase Insert Card
Influencer Gift Box, Product Texture Version
