Nexgen Packaging, Part of Trimco Group
Global Brand Refresh
Role
Lead Designer
Creative Director
Marisol Rivera
Launch
Spring 2015
Objective
International Visual Identity Refresh
Overview
Nexgen Packaging celebrated its 10-year anniversary with a refreshed global brand identity. The updated look reflected a decade of innovation and growth, highlighting the company’s commitment to creativity, sustainability, and excellence. From packaging to digital platforms, the new identity positioned Nexgen for a bold and dynamic next chapter.
Teaser Video
I designed and animated this teaser video to showcase the redesigned product development software through dynamic motion graphics, purposeful pacing, and engaging visuals. The piece emphasized the improved interface and capabilities while reflecting the brand’s forward-thinking approach.
II.
Objective
The redesign aimed to highlight a decade of innovation and set the stage for the company’s next phase of growth, ensuring the brand is not only modern and cohesive but also adaptable for future opportunities. With updated packaging, digital platforms, and communications, Nexgen’s new identity reflects both its achievements and its vision for a bold, dynamic decade ahead.
Refreshed Branding
Here is a highlight of global assets that were refreshed throughout this initiative.
— Sampling of Stationary Post Production —
Business Cards
Printed 32pt 450 gsm uncoated stock, 3.5" x 1.5" finished with rounded corners on half, 0.125” bleed on all sides. Nexgen monogram gets deboss, white knocks out to stock.
Letterhead
Offset printed 14pt 50 gsm uncoated stock, 8.5"x11" bright white. Nexgen logo across top and vertically right gets pre-printed for easy load into standard printers.
Note Cards with Envelopes
Envelope: Offset printed 24pt 90 gsm uncoated stock, 8.5" x 11" bright white. Interior gets printed pattern, exterior gets brand block colors.
Card: Printed 24pt 80lb 215 gsm Uncoated Stock, 4.5” × 6.25” bright white. Logo and color brand color blocks are pre-printed.
Moleskin Notebooks
Notebook: Deboss on leather with color inlay, custom from Moleskin.
Band: Printed 24pt 80lb 215 gsm Uncoated Stock, 1" Adhesive at end to connect belly band.
Generic Corporate Presentation
The template was designed to be flexible and align with corporate branding and style, allowing the sales team to adopt a more evergreen approach.
