Nexgen Packaging, Part of Trimco Group
Adrienne Vittadini packaging redesign.
Role
Senior Packaging Designer
Client
Nordstrom
Launch
Fall 2016
Objective
Brand packaging Redesign
Overview
The redesign of Adrienne Vittadini’s retail packaging reimagines the brand’s timeless sophistication through a modern lens. Drawing inspiration from the designer’s signature fusion of European elegance and contemporary sensibility, the new packaging emphasizes refined minimalism, tactile luxury, and cohesive brand storytelling.
II.
Strategy
Subtle metallic accents, elevated typography, and a fresh neutral palette enhance shelf presence while reflecting the brand’s heritage of effortless style. The result is packaging that not only stands out visually but also reinforces Adrienne Vittadini’s identity as a symbol of modern classicism.
Creative Elements
— Colors & Logos —
Packaging Designs
— Colorway #1 —
— Colorway #2 —
— Hangtags w/ Waxed String & Pin —
Final Print Samples
