Fender Guitars,
the one, for all.
I.
Overview
Fender’s always-on CRM program spans product launches, promotions, seasonal moments, education, and brand storytelling. Across a constantly evolving campaign calendar, each email experience balances Fender’s distinctive visual language with the needs of different products, audiences, and marketing goals.
Email Design
A range of email creative spanning product launches, promotions, education, seasonal moments, and brand storytelling, with each campaign tailored to its audience and objective.
SL: Winter Sale | Handpicked Highlights.
PH: For a limited time, save up to 30% on our most popular electrics, basses and acoustics.
SL: Just In: Get a Bonus $50 Gift Card!
PH: Receive a $50 gift card when you purchase any product priced $500 or more.
SL: Parts & Pickups Sale | Up to 30% Off.
PH: Build. Upgrade. Save. Revamp your favorite guitar.
SL: New Arrivals + Presidents’ Day Deals.
PH: Get the gear you need to refresh your rig and fine tune your signature tone.
SL: New Hot Rod Deluxe | 30th Anniversary.
PH: This iconic amp is available with a commemorative covering and distinct features.
SL: Does It Come in Black?
PH: Create a timeless vibe with black finishes, black headstocks and black pickguards.
SL: The Full Setup: Amps, Pedals, + Cables.
PH: Essential gear that helps you achieve the tone and style you’ve always wanted.
SL: A Stratocaster Unlike Any Other.
PH: Explore all that this American Ultra Luxe Vintage Strat has to offer.
SL: Unforgettable Red Finishes.
PH: Ignite your passion for playing with these bold and bright hues.
SL: The Gift You Really Wanted | Mod Shop.
PH: Select the specs for an electric guitar or bass that's unique to your sound and style.
SL: Total Tonal Control.
PH: Now you can use the ultimate workstation as a controller with Fender Studio Pro.
SL: Essential Bundles For Beginners.
PH: If you are ready to play guitar or bass, these packs are a great start.
SL: See What Everyone’s Playing.
PH: Learn what the buzz is all about and the gear players can’t stop talking about.
SL: Mustang | American Professional Classic.
PH: See and hear this American Professional Classic instrument played by a modern legend.
SL: Jaguar | American Professional Classic.
PH: See and hear why this versatile guitar is the go-to for performers.
SL: The Greatest Hits Of 2025.
PH: Discover the must-have guitars and basses that players loved this year.
