As a Creative Lead, I focused on ensuring that design aligns with marketing strategies while creating digital assets for the Fender account. I design for CRM and brand marketing initiatives using Figma, which helps me create user-friendly and appealing designs that enhance brand engagement. Additionally, I contribute to the growth of The Program by delivering high-quality design solutions in a fast-paced environment.
Drive high-performing digital campaigns at speed. Fender needed a design and content production partner embedded within the team to support daily campaign execution across lifecycle and paid media channels— delivering conversion-focused emails, SMS, and push notifications. In a true “Always On” environment, every asset was built to perform, iterate, and scale.
To design high-quality emails quickly and consistently, partnering closely with brand and cross-functional stakeholders to deliver on-brand, ready-to-send assets across email, SMS, and push. To translate campaign goals into performance-driven creative, building modular layouts and targeted variations optimized for engagement, conversion, and continuous improvement.
Email marketing assets were strategically developed to support the campaign lifecycle, leveraging performance insights and audience segmentation to deliver timely, relevant messaging. The program drove measurable gains in engagement and conversion by reinforcing key moments in the campaign, guiding customers through product education, and supporting both acquisition and retention objectives.
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SL: The Greatest Hits Of 2025.
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