As a freelancer, I lead the development and refinement of packaging and design for a new in-house collaboration brand inspired by "Modern Vogue." Although this collaboration did not launch, it served as an excellent research project in beauty packaging.
The "Ziggy Stardust" collaboration with Ipsy was a conceptual beauty project aimed at merging avant-garde aesthetics with modern elegance. As the lead designer, I developed a comprehensive brand identity that encompassed typography, photography, and packaging structures, all inspired by the bold individuality of "Modern Vogue." Although the collaboration did not launch, it served as a valuable research initiative in beauty packaging design.
The goal of this project was to create a cohesive and visually striking brand identity that seamlessly integrated typography, photography, and graphic elements while maintaining clear brand standards. I also focused on designing packaging structures that not only reflected the brand’s aesthetic but also showcased and protected the products effectively. Every element, from primary packaging to supporting visuals, was developed to align with business objectives, meet market trends, and resonate with the target audience.
