As part of an experimental project, I led the development and refinement of packaging and design for a proposed in-house collaboration brand inspired by “Modern Vogue.” Although the collaboration was not ultimately launched, the project provided valuable research experience in beauty packaging.
The David Bowie x IPSY collaboration was an in-house conceptual project that reimagined Bowie's iconic aesthetic through the lens of contemporary cosmetics. I developed the creative direction for a limited-edition eyeshadow palette, including the visual identity, packaging, and supporting campaign assets.
Design a limited-edition eyeshadow palette for an in-house collaboration between IPSY and David Bowie, creating a cohesive visual identity that captured Bowie's iconic artistry while aligning with IPSY's brand. The objective was to develop bold, expressive packaging and supporting creative that delivered a collectible beauty experience celebrating Bowie's lasting cultural influence.
The packaging blended functionality with a high-fashion aesthetic through bold forms, premium materials, and tactile finishes. Every detail was designed to create a memorable unboxing experience that reflected the collection's expressive identity and elevated, collectible appeal.
The palette featured a curated mix of cosmic-inspired hues, including electric pinks, rich purples, shimmering metallics, and balanced neutral tones. Each shade was intentionally selected to reflect David Bowie's fearless creativity and the futuristic glamour of his Ziggy Stardust era, offering a versatile collection that celebrated bold self-expression.
Using generative AI, the campaign video was developed to showcase the collection through cinematic visuals and editorial-inspired storytelling. Compositing, motion design, and seamless transitions in Adobe After Effects elevated the AI-generated models and visual sequences, creating a polished product reveal with a bold, fashion-forward aesthetic.
AI-generated imagery was created to support the social campaign by integrating models that reflected the target audience and embodied the collection's bold, expressive spirit. The visuals helped bring the campaign to life through aspirational lifestyle content while maintaining a cohesive brand aesthetic across digital touchpoints.
The lockup system explored the balance between Bowie’s iconic visual identity and IPSY’s modern beauty aesthetic. The versatile brand mark was designed to adapt seamlessly across packaging, marketing collateral, and campaign applications while maintaining a cohesive visual identity.
Custom stickers were designed to support the digital launch of the collaboration by extending the campaign’s visual identity into interactive social content. The assets incorporated bold graphic elements and expressive details to create engaging experiences that encouraged audience participation while reinforcing the collection’s unique aesthetic.
The final palette and packaging brought the creative vision to life through a balance of bold expression and refined design. Vibrant, cosmic-inspired shades were paired with elevated packaging to create a premium, collectible experience. Every detail, from the color story to the finishing touches, was thoughtfully designed to deliver a cohesive identity across the product and unboxing experience.
The makeup bags and shipping materials were designed as complementary pieces that extended the collection beyond the palette. Featuring bold textures and premium materials, they reinforced the campaign's visual identity while delivering a cohesive, elevated unboxing experience that enhanced the overall brand experience.
