Nexgen Packaging, Part of Trimco Group
Charlotte Russe Packaging Redesign
Role
Senior Packaging Designer
Packaging Director
Janet Hasegawa
Launch
Summer 2015
Objective
Brand packaging Redesign
Overview
Refuge represents the premier denim collection of the Charlotte Russe brand, epitomizing a vibrant, feminine, and glamorous aesthetic that effectively differentiates it within the industry.
II.
Strategy
Partnering with Charlotte Russe's VP of Global Sourcing and Production, consider using specialty finishes to enhance the packaging. Since the final production volumes are high, pricing could be reduced due to bulk production quantities. Collaborate with overseas production teams to ensure stable pricing. Design labels and tags for items that are not denim-specific, such as intimates and accessories. Additionally, suggest attachment methods that adhere to packaging best practices.
Creative Elements
— Colors & Logos —
Packaging Designs
— Colorway #1 —
— Colorway #2 —
— Colorway #3 —
— Reference of Hangtag Assembly —
— Tissue Paper —
Final Print Samples
— Matchbook in Black w/ Irridescent Finish —
— Matchbook on Jeans —
— Packaging Set —
