Tatcha, 360 DTC Campaign
The Friends & Family Event
Role
Lead Digital Designer
Creative Director
Norito Enomoto
Launch
Summer 2022
Objective
International Sitewide Promotion
Overview
This was the first year that this campaign launched. It was extremely effective and became a yearly staple, designed to promote products during the summer when people seek to look their best.
II.
Strategy
The campaign offered a compelling 20% discount while capitalizing on the brand’s strong Japanese identity to drive a cohesive, purchase-focused strategy. Supporting an international launch across the US, Canada, Europe, and Asia, it integrated a multi-channel approach encompassing the website, email marketing, social media, and public relations to maximize reach and engagement.
Creative Elements
— Primary + Secondary Lockups —
— Photography Sampling —
Site Assets
Site assets for the Tatcha website include main homepage marquees, secondary marquees, marketing slots, category banners, and product page imagery.
— Homepage Marquees —
Social Media
A selection of paid media focused on acquisition and retention.
— Static Social Media Assets —
Paid Media
Digital banners created for Tatcha, intended for display in various advertising placements.
— Discovery Ads —
Email Marketing
Multi-phase email campaign highlighting the Tatcha collection and savings event.
