360 Campaign, Tatcha
The Indigo Collection
Role
Lead Designer
Creative Director
Norito Enomoto
Launch
2024
Objective
International Product Launch + Reinvigoration Campaign
Overview
The Indigo Collection is one of Tatcha's most celebrated product lines. It addresses skin concerns such as redness and discomfort, making it a great product for alleviating discomfort caused by Eczema. Through this campaign, we introduced the Indigo Cleansing Balm; a product that is gentle and effective enough to remove makeup without stripping the skin of its healthy microbiome.
II.
Strategy
Using the brand's already elevated positioning of this line of products, my goal was to visually highlight the evolution of this product line and highlight the benefits of using this gentle cleanser.
Creative Elements
Typography & Photography
Primary brand typography and photography a sampling used for The Indigo Collection.
Campaign Creative
Site Assets
Homepage assets for the Tatcha.com website including main homepage marquees, secondary marquees, marketing slots, category banners and product page imagery.
Secondary Marquees
Marketing Slots
Category Promo Banners
Product Page Imagery
Static Social Media
Campaign Assets for Both Acquisition & Retention
Programmatic Banners
Digital banners designed for Sephora to be displayed throughout paid placements.
Email Marketing
Multiple phase email marketing campaign that begins with the teasing of the product launch and ends with customer reviews.
Printed Insert Cards for Post-Purchase
Message from celebrity makeup artist Daniel Martin for customers that purchased the The Cleansing Balm.
Educational Brochure & Collection Press Release
Educational assets for Sephora employees to understand the product when talking to potential customers.
