Tatcha, 360 International Campaign
The Indigo Collection
Role
Lead Designer
Creative Director
Norito Enomoto
Launch
Winter 2023
Objective
International Product Launch + Reinvigoration Campaign
Overview
The Indigo Collection is one of Tatcha's most celebrated product lines. It effectively addresses skin concerns such as redness and discomfort, making it an excellent choice for alleviating symptoms associated with eczema. As part of this campaign, we introduced the Indigo Cleansing Balm, a gentle and effective product that removes makeup without disrupting the skin's healthy microbiome.
II.
Strategy
Building on the brand's strong positioning, my goal was to visually showcase the evolution of this product line and emphasize the benefits of using this gentle cleanser.
Creative Elements
— Photography Sampling —
Site Assets
Site assets for the Tatcha website include main homepage marquees, secondary marquees, marketing slots, category banners, and product page images.
— Homepage Marquees —
— Secondary Homepage Marquees —
— Category Promo Banners —
— Marketing Slots —
Product Page Imagery
Social Media
A selection of campaign materials focused on acquisition and retention.
— Static Social Media Assets —
Paid Media
Digital banners created for Tatcha, intended for display in various paid advertising placements.
— Programmatic Banners —
Email Marketing
Multiple phase email marketing campaign that begins with the teasing of the product launch and ends with customer reviews.
Printed Insert Cards for Post-Purchase
Message from celebrity makeup artist Daniel Martin for customers that purchased the The Cleansing Balm.
Educational Brochure & Collection Press Release
Educational assets for Sephora employees to understand the product when talking to potential customers.
