Tatcha, 360 International Campaign
The Holiday Collection
Role
Lead Digital Designer
Creative Director
Norito Enomoto
Launch
Winter 2024
Objective
International Holiday Promotion
Overview
The largest tentpole event at Tatcha is the yearly Holiday campaign, it is the most important campaign as it makes up 50% of the company's yearly revenue. During this time Tatcha carries specially curated limited-edition product bundles for the company site, Sephora, and Ulta stores.
II.
Strategy
Utilize the insights gained from last year's campaign, including both successes and challenges, to create a more robust and purchase-driven 360 campaign. This campaign supported an international launch targeting the US, Canadian, European, and Asian markets, and incorporated strategies across the website, email, social media, and public relations.
Creative Elements
— Photography Sampling —
Site Assets
Site assets for the Tatcha website include main homepage marquees, secondary marquees, marketing slots, category banners, and product page images.
— Homepage Marquees —
— Secondary Marquees —
— Marketing Slots —
— Category Promo Banners —
— Product Page Imagery —
Social Media
A selection of campaign materials focused on acquisition and retention.
— Static Social Media Assets —
Paid Media
Digital banners created for Tatcha and Sephora, intended for display in various paid advertising placements.
— Programmatic Banners —
Email Marketing
Multi-phase email campaign highlighting the holiday collection and limited edition items, such as this year's Kissu Lip Mask tint.
PR
Educational materials for Sephora employees, including press release assets like influencer lunch invitations and giveaway boxes.
— Educational Guide, US Version —
— Educational Guide, Canadian Version —
— Influencer Lunch Invites —
— Insert Cards for Giveaway Boxes —
— Giveaway Box, Version with Texture —
— Giveaway Box, Version with Furoshiki Texture —
