360 Campaign, Tatcha
Holiday 2024
Role
Lead Designer
Creative Director
Norito Enomoto
Launch
2024
Objective
International Promotion
Overview
The largest tentpole event at Tatcha is the yearly Holiday campaign, it is the most important campaign as it makes up 50% of the company's yearly revenue. During this time Tatcha carries specially curated limited-edition product bundles for the company site, Sephora, and Ulta stores.
II.
Strategy
Consider the learnings of the previous years campaign, both successes and failures, in order to design a 360 campaign that is stronger and more purchase driven. This campaign was an internation launch that supported the US, Canadian, European, and Asian markets with site, e-mail, social media, and PR accounted for.
Creative Elements
Typography & Photography
Primary brand typography and photography a sampling used for The Holiday Campaign.
Campaign Creative
Site Assets
Homepage assets for the Tatcha.com website including main homepage marquees, secondary marquees, marketing slots, category banners, and product page imagery.
Secondary Marquees
Marketing Slots
Category Promo Banners
Product Page Imagery
Static Social Media
Campaign Assets for Both Acquisition & Retention
Programmatic Banners
Digital banners designed for Sephora to be displayed throughout paid placements.
Email Marketing
Multiple phase email campaign that highlights the holiday collection and limited edition items such as the years Kissu Lip Mask tint.
Educational Guides, Invites, & Influencer Giveaway Boxes
Educational guides for Sephora employees and press release assets such as influencer lunch invites and giveaway boxes.
Canadian Holiday Guide
Influencer Lunch Invite
Insert Cards for Influencer Gift Box
Influencer Gift Box, Product Texture Version
Influencer Gift Box, Furoshiki Textile Version
